Client
Amelia R. β Lumina Skincare
Industry: DTC Skincare / Ecommerce
Problem
Meta ad costs had crept up while revenue stalled at $20K/month, with no structured creative testing in place.
Solution
Rebuilt the account structure, ran a weekly creative testing cadence, and layered in retargeting sequences by funnel stage.
Results
- Revenue: $20K β $85K/mo
- ROAS: 2.1 β 6.4
- Organic traffic: 5K β 42K